Jenelle Shante Coy

Where culture meets strategy and power gets decoded.

Jenelle Coy is a first-generation Trinidadian American and the founder and CEO of Spero Studio, an integrated communications firm shaping public opinion across politics, advocacy, and highly regulated industries.

Known for her expertise in power literacy, the ability to read, decode, and strategically act on how power actually operates, not just how it’s described in civics class or corporate org charts, Jenelle helps campaigns, Fortune 500 companies, coalitions, and members of Congress build lasting influence through clarity, trust, and narrative precision. To her, power literacy is what separates tacticians from architects, and her work lives at that intersection.

Jenelle has been named to numerous awards and lists including AdAge 40 under 40, Forbes 30 Under 30, and Washington Business Journal’s Minority Business Leader of the Year. In 2019 and 2020, Spero Studio ranked in the top 10 of the 50 Fastest Growing Woman-Owned Businesses in America.

Her creative work is shaped by a passport full of stamps, a lifelong obsession with design, and a deep love for stories that cross borders. Outside the studio, Jenelle is reading Malas by Marcela Fuentes, building a serious watch collection, thriving as an Aunt and slowly perfecting her short game on DC’s golf courses. She runs, paints, and believes personal style is a strategy in itself because power starts with how you show up.

Profiled in Advertising & Creative: Strategy, Copy, Design (SAGE Publications), she’s living proof that strategy and style don’t compete, they compound.